Recently there has been information released on a study by SNL Kagan that shows that as many as ten percent of television viewers who are about to loose their channels with the change from analog to digital television have all ready opted change to pay television broadcasting and many have decided to take one of the satellite TV deals.
For many viewers rather than purchase a new television or a converter box it is more exciting and convenient to have satellite television installed in their homes for use with their existing television.
This change is believed with studies like these to add to the customer base of cable and satellite TV providers as the time draws closer for the analog broadcasts to end in February 2009. Because of this there are more satellite TV deals and cable deals to entice new subscribers as this can be thought of as the great race, since there are still millions that are depending on their antenna and local stations for news and entertainment.