In on going yearly research the 2007 American Customer Satisfaction Index, which is done by the University of Michigan Business School, DirecTV Satellite TV was rated higher in customer satisfaction over some of the major cable companies for the past seven years. This has to say something about the service over other providers to this rating that is done by the school rated DirecTV at a score of 67.
While at the same time it rated the cable companies and other satellite providers in their research at 65.
In this research some of the things that are included is customer loyalty and the companies ability to retain customers.
The National Quality Research Center that is located at the Stephen M. Ross Business School at the University of Michigan is where the ACSI as it is known came to be and has for seven years chosen the television provider that scored the best.
